My story

I never dreamed I’d one day be running my own social media consultancy. But when I look back, it was inevitable that I’d end up here.

After studying for a degree in sociology and a Master’s in Business Management in Marketing at the University of Plymouth, I moved back to Essex and got my first, real, ‘this is what I want to do for the rest of my life’ job with a local swimming franchise. I slipped neatly into my role as Customer Services and Marketing Manager, and I picked up some work as a baby swimming teacher for a time, too. Over-exposure to chlorine eventually forced me to leave the company – which was a real shame, as I loved the business and everybody in it! – so I took up another marketing post at a luxury clothing company in the city and set about using my hard-earned skills in a totally different sector.

It was alright, for a little while. But a long commute led me to reconsider my career choices. I started helping out a few friends with their social media strategies for free in my spare time – and it was then I realised this was my true calling. Within months, I had quit my job and set myself up as a full-time freelance social media manager. And the rest, as they often say, is history.