Posts by Frances Barrett

5 top tips to help you create a head-turning LinkedIn profile

LinkedIn has been a hot topic in my networking circles lately. It’s the social media site that’s often the most.

How to work with a social media influencer

What is influencer marketing? Influencer marketing involves collaborating with high profile social media users who can help you promote your.

Using the right tone of voice to set your business apart

What is your tone of voice (TOV)? In simple terms, your company’s tone of voice is a direct expression of.

How to use your blogs within your social media strategy

In the same way that posting regularly on social media can boost awareness of your business in your online community,.

What is TikTok, and why should your business be using it?

It started life as a ‘lip-synching’ app in 2017, but TikTok has grown rapidly to become the most popular short.

How to find the right hashtags for your posts

What are hashtags, and why are they important? Hashtags were first introduced by Twitter, but are now used across pretty.

Getting to grips with Instagram

Did you know that there are over 700 million monthly users on Instagram? And that 90% of these users follow.

Which social media channels will bring you the best results for your business?

It’s a question that’s on the tip of every business owner’s tongue during my Power Hours! Sadly, it’s not one.

What is social listening – and how can you use it to improve your social media strategy?

What is social listening – and how can you use it to improve your social media strategy?

How can we expect our audience to respond well to our social media content if we don’t know what they.

The secret to banishing algorithm anxiety

I often hear business owners and other marketers talking about the impact that social media algorithms have had on their.