The Top Six Benefits to Social Media Marketing

Did you know that, in 2019, about 40% of the world’s population are now on social media? That’s almost 3 billion people.

Let’s just pause for a moment.

Three. BILLION. People.

It’s becoming all the more important for any business selling products or services to have a social media presence, no matter if they are local, national or even international!

We’ll be going through the main benefits of social media marketing and why your business needs a presence on social media.

1. Tailormade to suit YOUR BUSINESS GOALS.
Your social media platforms can be tailored for your main objectives, which trumps any of the traditional forms of marketing (TV, radio and magazines). As a business owner, it is up to you to decide what your goal is for your social media platforms. There are so many different marketing strategies out there b

ut the underlying factor is to really understand who your target audience is in order to help you to decipher which option is best for your business.

2. Increases your BRAND AWARENESS.

By implementing a successful social media strategy that focuses on content that resonates with your target audience, social media is going to help expose your business and increase your brand visibility. Make sure that you interact with any actions on your page because that is going to help build a relationship and establish trust with your potential customers – and encourages repeat purchases and brand loyalty.

3. Improves your SEARCH ENGINE OPTIMISATION.
Search Engine Optimisation (SEO) is important for achieving a higher page ranking and the higher the ranking, the more likely that the consumer will buy from you, as it’s unlikely that the searcher is going to go much further than Page 1! Social Media Examiner shows that more than 58% of marketers who have been using social media for one year or longer will see a more improved search engine ranking.

4. Better CUSTOMER SERVICE.
Creating a voice for your company through these platforms is important in personalising your company. Customers love it when they post comments on your pages and they receive a personalised reply instead of a bot. Being able to acknowledge each comment shows that you care about your visitors, their needs, pain points and that you want to provide the best experience.

5. COST-EFFECTIVE.
It costs nothing to set up your social media profiles. Just make sure your strategy is specific to meet your objectives and your audience so that you can ensure that you’re hitting the right notes on social.

6. Learn more about YOUR AUDIENCE.
These social media platforms can give the business owner a lot of information about who’s watching and the actions that they take on their profiles so be sure to check those analytics regularly.

How to get started in three simple steps:
Set up the profiles where your audience will be hanging out.
Fill in ALL of the information, so you’re more discoverable.
Come up with your goals and stick to them before you post anything.

If you need any help with your strategy, contact us to find out when our next FREE Social Media Strategy Workshop is running!